Wisconsin Tourism Department Introduces Unique Old-Fashioned Passport Program to Encourage Statewide Exploration
In an effort to promote tourism and encourage residents to explore the diverse attractions throughout the state, the Wisconsin Department of Tourism has launched a new initiative called the Wisconsin Old-Fashioned Passport program. This unique program offers participants the opportunity to earn stamps by visiting various locations, participating in activities, and experiencing the rich culture and history of Wisconsin. The goal of the program is to showcase the many hidden gems and must-see destinations that make Wisconsin a top travel destination.
The Wisconsin Old-Fashioned Passport program is inspired by the classic cocktail that the state is famous for, and participants will collect stamps at participating locations to fill their “passport”. Each stamp will represent a different experience or activity, such as visiting a historic site, trying a local delicacy, or attending a cultural event. Participants will also have the chance to earn special rewards and incentives for collecting a certain number of stamps, such as discounts on future travel bookings or exclusive access to VIP events.
“We are thrilled to launch this exciting new program that will showcase the best of what Wisconsin has to offer,” said Sarah Thompson, Director of Marketing at the Wisconsin Department of Tourism. “The Old-Fashioned Passport program is a fun and interactive way for residents and visitors to discover new destinations, support local businesses, and create unforgettable memories along the way.”
To participate in the Wisconsin Old-Fashioned Passport program, participants can pick up a physical passport booklet at any participating location or download a digital version on the Wisconsin Department of Tourism website. The passport will feature a list of participating locations, along with space to collect stamps and track progress. Participants can also follow the program on social media and share their experiences using the hashtag #WIOldFashionedPassport to connect with other travelers and discover new places to explore.
Some of the top destinations included in the Wisconsin Old-Fashioned Passport program are:
1. Door County – Known for its picturesque lighthouses, charming villages, and scenic waterfronts, Door County is a must-visit destination for those looking to experience the beauty of Wisconsin’s peninsula.
2. Wisconsin Dells – With its waterparks, amusement parks, and outdoor adventures, Wisconsin Dells is a family-friendly destination that offers something for everyone.
3. Milwaukee – Wisconsin’s largest city is rich in culture, history, and entertainment, with world-class museums, breweries, and festivals that make it a top travel destination.
4. Lake Geneva – Nestled along the shores of Geneva Lake, this resort town is known for its historic mansions, stunning gardens, and outdoor activities that make it a popular weekend getaway spot.
5. Madison – The state capital is a vibrant college town with a lively arts scene, bustling farmers’ markets, and unique attractions like the Frank Lloyd Wright-designed Monona Terrace.
Participants can also earn bonus stamps for visiting lesser-known destinations, attending special events, and supporting local businesses. The Wisconsin Department of Tourism is partnering with a variety of organizations, attractions, and businesses to offer exclusive deals, discounts, and experiences to those who participate in the program.
“We believe that the Wisconsin Old-Fashioned Passport program will not only showcase the incredible diversity and beauty of our state but also support our local communities and businesses that rely on tourism for their livelihood,” said Thompson. “By encouraging residents and visitors alike to explore all that Wisconsin has to offer, we hope to inspire a sense of pride and appreciation for our state’s rich heritage and natural beauty.”
The Wisconsin Old-Fashioned Passport program is set to launch in the coming weeks and will run throughout the summer and fall seasons. Participants are encouraged to start planning their itineraries and collecting stamps as soon as possible to make the most of this exciting new opportunity to discover the best of Wisconsin. Whether you’re a longtime resident or a first-time visitor, the Wisconsin Old-Fashioned Passport program promises to be a fun and memorable way to explore the hidden treasures and iconic landmarks that make Wisconsin a truly unique and special place to visit.
