The Future of Broadcasting: The Impact of WMHT Passport on Public Television
In today’s digital age, streaming services have transformed the way we consume media. With the rise of platforms like Netflix, Hulu, and Amazon Prime, viewers have more options than ever before when it comes to entertainment. However, one area that has been somewhat overlooked in the streaming revolution is public television. That is until now.
WMHT, the public broadcaster based in New York’s Capital Region, has recently launched WMHT Passport, a new streaming service that aims to bring public television into the digital age. With WMHT Passport, viewers can access a wide range of PBS programming on-demand, anytime and anywhere. From beloved classics like Masterpiece Theatre and Antiques Roadshow to groundbreaking documentaries and educational programs, WMHT Passport offers something for everyone.
So, what does the launch of WMHT Passport mean for the future of public television? To find out, we spoke to Barbara Lombardo, the President and CEO of WMHT.
“WMHT Passport represents a major step forward for public television,” Lombardo tells us. “It allows us to reach new audiences and engage with our existing viewers in a whole new way. By making our content available on-demand, we’re providing a more convenient and personalized viewing experience for our audience.”
Lombardo also emphasizes the importance of public television in today’s media landscape. “Public television plays a unique and vital role in our society,” she explains. “It provides quality programming that educates, informs, and entertains. With WMHT Passport, we’re ensuring that this valuable content remains accessible to everyone, regardless of their location or schedule.”
But the impact of WMHT Passport goes beyond just convenience. By moving into the digital realm, public television is able to tap into new revenue streams and expand its reach. “With WMHT Passport, we have the opportunity to attract new members and supporters,” Lombardo says. “The subscription fees from WMHT Passport help fund the production of new programs and support the operations of WMHT. This is crucial for ensuring the long-term sustainability of public television.”
So far, the response to WMHT Passport has been overwhelmingly positive. Viewers have praised the service for its user-friendly interface, vast library of content, and high-quality streaming capabilities. “I love being able to watch my favorite PBS shows whenever I want,” says Jane, a WMHT Passport subscriber. “It’s like having a personal PBS channel that I can take with me wherever I go.”
But WMHT Passport is not just about providing entertainment. It also serves as a valuable educational tool. With its wide range of documentaries, children’s programs, and news coverage, WMHT Passport has become a go-to resource for teachers, students, and lifelong learners alike. “I use WMHT Passport in my classroom all the time,” says Sarah, a high school history teacher. “It’s a great way to supplement our curriculum and spark discussions among my students.”
Looking ahead, WMHT has ambitious plans for the future of public television. “We’re constantly looking for new ways to innovate and adapt to the changing media landscape,” Lombardo says. “With WMHT Passport, we’re hoping to attract a younger and more diverse audience, while also serving our existing viewers in new and exciting ways. Our goal is to ensure that public television remains a trusted source of high-quality content for generations to come.”
As the broadcast industry continues to evolve, it’s clear that services like WMHT Passport are reshaping the way we consume media. By embracing streaming technology, public television is able to stay relevant, reach new audiences, and continue to fulfill its mission of informing, enlightening, and inspiring viewers of all ages. With WMHT Passport leading the way, the future of public television has never looked brighter.
