Rochester, NY – In a groundbreaking move, public broadcaster WXXI has launched a new service called ‘WXXI Passport’ that is set to revolutionize the way viewers consume and engage with public television content.
WXXI Passport is an on-demand streaming service that offers exclusive access to a vast library of PBS and WXXI programming, including popular shows like Antiques Roadshow, Nature, and Masterpiece. This new service is available to WXXI members who contribute at least $60 annually, giving them the ability to stream thousands of hours of content from their favorite shows anytime, anywhere.
One of the key features of WXXI Passport is its ability to provide viewers with access to entire seasons of their favorite shows, rather than just individual episodes. This allows viewers to binge-watch their favorite shows, catching up on missed episodes or re-watching their favorite moments at their convenience.
“We are thrilled to offer WXXI Passport as a new benefit to our loyal members,” said Norm Silverstein, President and CEO of WXXI. “This service gives our supporters unprecedented access to quality programming that they can enjoy on their own terms.”
In addition to providing access to an extensive library of PBS and WXXI content, WXXI Passport also offers exclusive programming that is only available to subscribers. This includes behind-the-scenes clips, interviews with show creators and cast members, and special features that provide viewers with a deeper understanding and appreciation of the shows they love.
One of the most exciting aspects of WXXI Passport is its ability to engage viewers in a more interactive and immersive way. Subscribers have the option to create personalized watchlists, receive recommendations based on their viewing history, and participate in polls and surveys to voice their opinions and preferences.
The launch of WXXI Passport comes at a time when the way people consume media is rapidly evolving. With the rise of streaming services like Netflix, Hulu, and Amazon Prime, traditional broadcasters like PBS and WXXI are facing increasing competition for viewers’ attention. By offering a modern and convenient streaming service like WXXI Passport, WXXI is positioning itself to remain relevant and competitive in the digital age.
For WXXI members, the launch of WXXI Passport represents a significant upgrade to their viewing experience. With the ability to watch their favorite shows on any device, at any time, without commercial interruptions, subscribers can enjoy a more personalized and immersive television experience than ever before.
“I am so excited about WXXI Passport,” said longtime WXXI member Sarah Johnson. “Being able to binge-watch my favorite PBS shows whenever I want is a game-changer. I feel like I’m getting so much more value out of my membership now.”
As streaming services continue to grow in popularity and dominate the way people consume media, WXXI Passport is a smart and strategic move by WXXI to stay ahead of the curve. By providing their members with a convenient and comprehensive on-demand streaming service, WXXI is ensuring that they remain a relevant and vital part of the modern media landscape for years to come.
